Sustainability & Puglia’s tourism future


Puglia is often described as “the next Tuscany,” and indeed there is much that Puglia’s tourism industry could learn from its northern counterpart, particularly in the area of sustainability.

UNESCO says sustainable tourism can be defined as “tourism that respects both local people and the traveler, cultural heritage and the environment.” In addition, the organization says, sustainable tourism “seeks to provide people with an exciting and educational holiday that is also of benefit to the people of the host country.”

In advocating for sustainable tourism practices, the Global Sustainable Tourism Council contends that “any tourism business or destination should aspire to…protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.”

The website outlines the ways in which Tuscany’s tourism sector is succeeding in increasing visitor arrivals, creating jobs and generating revenue while at the same time protecting what attracts visitors in the first place, in particular by meeting what the website describes as “strong demand for niche products that respect both the region and the environment.” offers an interesting snapshot of Tuscany’s efforts to strengthen the sustainability of its tourism industry. Read about these efforts and their positive effects here.

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