Puglia well represented at 2014 Milan International Tourism Exchange (BIT)

Puglia tourism officials are reporting a favorable reception for the region at the 34th edition of the International Tourism Exchange (commonly known as BIT) in Milan. They also revealed that a survey by the Italian government statistical agency Istat found that Puglia is the favorite destination among Italian families for long summer vacations.

In a press release about its success at BIT, the regional tourism agency Pugliapromozione cited Istat findings that Puglia ranks in first place during the summer, followed by Tuscany, Emilia Romagna, Sicily, Sardinia and Trentino Alto Adige. Also, in 2013, Puglia was the region where Italian families most frequently spent long vacations during the spring and also was one of the most visited regions during the autumn.

More than 30 tour operators from Puglia attended the trade fair with Pugliapromozione. Highlights of Puglia’s vacation promotions included “Accessible Salento,” “Market Taste,” golf as a tool to promote tourism, year-round tourism to Puglia and the Shrine of St. Michael in Monte Sant’Angelo among the top 10 of the “Sacred Caves of the World.”

At the trade fair, Puglia join by tourism industry representatives from the regions of Lazio, Sicily, Piedmont, Liguria, Lombardy, Veneto, Emilia Romagna, Marche, Tuscany, Umbria, Basilicata, Campania, Calabria and Sardinia to support their tourism businesses and promote their territories to potential buyers. Also represented are tourism organizations, airlines, hotels and other travel-related agencies and businesses from many other countries.

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