Region of Puglia broadening tourism promotion in U.S. market for 2019

For the first time, the Region of Puglia will be represented at The New York Times Travel Show, taking place Jan. 25-27 at the Jacob K. Javits Convention Center in New York City. In advance of the event, Puglia Promozione, the region’s official tourism office, placed the accompanying full-page ad in the Jan. 13 edition of The New York Times Magazine.

According to the event website, “The 2019 New York Times Travel Show – now in its 16th year – will … be open to over 22,000 consumer travelers, as well as to travel professionals and media. The three-day showcase will feature global cuisine tastings, cultural performances, travel book signings, one-on-one conversations with travel experts and special discounts and offers for consumers of all ages from over 600 exhibitors.”

The Region of Puglia’s Councilor for Tourism and Culture, Loredana Capone, told Agenzia Internazionale Stampa Estero (AISE), “We look with great interest and sympathy to the U.S. market. American tourists who choose Puglia are growing exponentially. … The Americans who visit Puglia love the small villages, the cities of art and the farms. ‘Roots’ tourism is constantly growing among the communities of the Pugliesi of America; the growing notoriety of Puglia beyond the Atlantic Ocean pushes many Italian-Americans to rediscover their roots in the communes of origin. The American tourists are those who most appreciate Puglia even out of season. … It is the right time to promote Puglia in the U.S.”

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