“Salento tourist district” nearing reality

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Here’s a new and interesting tourism-related development out of Puglia’s Province of Lecce: All 97 municipalities that encompass the province, along with an endorsement by the president of the Region of Puglia, Michele Emiliano, have just signed a memorandum of understanding (MOU) to formally establish a “Salento tourist district.”

La Gazzetta del Mezzogiorno reports that objectives for creating a tourism district include expanding the area’s tourism season beyond the summer high season, improving the shoreline and visitor facilities, developing a transportation network that truly serves visitors and residents alike, and encouraging collaboration among tourism businesses that often compete for customers rather than working together for mutual benefit.

Establishing such a district would have a significant impact on the tourism industry on the Salento Peninsula, the southernmost area of Puglia. First, it would foster increased investments and a formal development strategy.

Second, various levels of government would offer tax incentives to businesses that sign up for the program to cover the costs of retaining existing employees and recruiting and training new employees.

There are a more few steps that must be taken to ensure the district is established correctly before the project can gain the stamp of approval from the Ministry of Tourism.

Click here to read the details about the program.

Photo: The beach at S. Maria di Leuca. © Copyright APT Puglia

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