Puglia tourism gaining strength in foreign markets

International tourism to Puglia is growing stronger by the day, proving the value of the region’s outreach programs targeting foreign travelers.

Pugliapromozione, the Region of Puglia government tourism agency, reports more than 1.17 million total tourist arrivals in Puglia for the first six months of 2014, representing a 1% increase over the same period last year, despite a falloff in domestic arrivals.

What’s particularly encouraging is the 7% increase in visitor arrivals from foreign markets, Regional Tourism Councilor Silvia Godelli told La Gazzetta del Mezzogiorno, noting that “the foreign market…continues to grow at a rapid pace in all the territories of the region.”

The Councilor added, “The internationalization of tourism in Puglia is now a fait accompli because foreigners have reached 23% of total arrivals.”

La Gazzetta reported that foreign visitor arrivals for the six-month period were up by 17,000 from a year earlier, offsetting a decline of 8,000 by Italian tourists.

Much of this success can be attributed to Pugliapromozione, which has been staging Puglia tourism road shows and other events in major European cities this year.

Photo © Copyright Pugliapromozione

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