Press release: UNESCO and Seabourn cruise line partner for World Heritage Site protection and sustainable tourism

UNESCO and cruise operator Seabourn have announced a six-year, $1 million partnership agreement aimed at reinforcing protection for UNESCO World Heritage Sites and promoting sustainable tourism, it was reported in a press release issued by UNESCO. Seabourn currently includes over 150 UNESCO World Heritage sites in its itineraries.

(Note: Seabourn’s shore excursions out of the Puglia port of Brindisi feature the UNESCO World Heritage Site of the trulli houses in Alberobello, as well as visits to Lecce and private tours of the region that could include the region’s other two UNESCO World Heritage Sites: Castel Del Monte in Andria and Gargano’s Monte Sant’Angelo.)

The partnership will work to foster wider support and understanding in the travel industry and among travelers, for UNESCO’s mission of identifying, safeguarding and promoting World Heritage sites. Seabourn has committed to providing $1 million for UNESCO as part of this agreement, in support of the UNESCO World Heritage and Sustainable Tourism Program.

Under the new alliance, Seabourn will offer passengers visiting UNESCO World Heritage sites deeper insight and behind-the-scenes information about these properties, and exclusive enhanced content on World Heritage. In addition, fares for Seabourn excursions that include World Heritage sites will include a donation to UNESCO’s World Heritage Fund.

“With this partnership, UNESCO and Seabourn truly demonstrate our shared commitment in safeguarding World Heritage by promoting sustainable tourism at these iconic destinations,” said Irina Bokova, director-general of UNESCO. “The partnership enables us to reach the travelling public with our conservation message, which is universal in scope and so important to the dialogue and mutual understanding that are needed to nurture a culture of peace.”

“Seabourn is proud to be partnering with UNESCO to promote and support sustainable tourism,” said Seabourn President Richard D. Meadows. “Through this partnership we are committed to providing our guests with a deeper appreciation and understanding of the many World Heritage sites we visit around the world and the important work UNESCO is doing.”

Photo: The trulli houses of Alberobello, a UNESCO World Heritage Site. Photo by Vito Arcomano/© Copyright Fototeca ENIT

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