- To bring together diverse segments of the Puglia
tourism industry through a cooperative partnership
of public and private entities and associations.
- To promote Puglia and its treasures through
sustainable tourism programs and cultural
- To assist travelers in learning about Puglia as a
cultural tourism destination, with emphasis on
special-interest programs in history, religion, art,
architecture, food and wine.
- To be a central source of accurate and up-to-date
information about traveling in Puglia.
- To guide people of Pugliese heritage in
researching their roots and culture through tourism.